Paal Fure is Nordic CEO of the agency group Dentsu Aegis Network where he is responsible for over a thousand coworkers in many different fields within modern marketing. He is a recognized strategic advisor and board member for innovative and ambitious businesses. Fure is an unusual productive professional and have made leading reports and trend analysis such as Dentsu Aegis “On mobile, On content, On Social” and “Millenials”. In the recent years he has been seen as one of Norways foremost trend analysts. His talk is built on analysis and a good dose of foresight.